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Jeff Hotchkiss, President of the Assembly Test Division of Teradyne, Inc., the largest electronics testing company in the world, returned to the corporation where he had built his career after a three-year hiatus as CEO of a VOIP start-up. Teradyne's operation was struggling through the effects of a bad economy coupled with significant downturns in the electronics industry, and Hotchkiss encountered numerous problems specifically in the China operation, including customer dissatisfaction with service, price, and time required to implement changes. He assembled a strategic team to address these issues and to recommend and implement an accelerated turnaround in China. Students are challenged to design the turnaround plan.

This case presents a problem with competing in the Chinese market faced by Jeff Hotchkiss in early 2000s, then President of the Assembly Test Division (ATD) at Teradyne. Teradyne is the world’s largest producer of automatic test equipment for electronic assembly on production lines. Hotchkiss needed to find a solution to prevent ATD from continued loss of market share in equipment sales and loss of service revenue in China. Various factors to be considered include customer differentiation and service supply chain configuration.

This case is a field researched case. The research team met with Teradyne’s division president and top management team, and was given access to the documents including customer feedback.

Graduate or undergraduate: operations management, supply chain management.

This chapter aims to address the question of the evolution of economists’s reception of Marxism in France, and thus to complete the more general history of the development of Marxism among French academics. To do so, we follow the relationship to Marx’s work of the economist François Perroux, a priori typical of the reversal reception of Marxist ideas in the 1950s, moving from open hostility to enthusiasm. Indeed, an incisive critic of Marx’s writings before the war, then head of the scientific institution of the Vichy regime, Perroux became in the postwar period a leading figure in the diffusion of Marx’s ideas in France. He founded the ISMEA (Institute of Mathematical and Applied Economic Sciences) which published the journal Études de marxologie, and eventually penned the preface to Marx’s economic works in 1963 for the Pléiade. By following this sinuous path, we show that the way Perroux related to Marx’s work helps us shed light on the various shifts in Perroux’s relationship to the science and politics of his time.

The purpose of this paper is to show that football as a sacred experience is often raised, but has never led to an argued approach. Professional football (soccer) is a genuine societal phenomenon, both through the medias’ interest they cause and through the financial stakes that are related to it. It is common to read that football, through the passions it unleashes, for example in terms of tribal violence, has become a type of religion, with its believers (the fans) and its place of worship (the stadiums).

The authors reviewed the literature, research reports and electronic documents on professional football practices to understand the religious dimension of fan passion in Europe (ritualism, collective beliefs, using of totemic objects, etc.).

The paper suggests a reading grid of religions, founded on four interdependent dimensions (the Community, the Law, the Way and the Experience) and applies it to professional football by underlying its relevance in the singular context of sports show.

Beyond well-known economic stakes, the paper clarifies the football passion from a religious perspective and identifies the main pillars of the fan conversion process according to a heteronomous logic.

The purpose of this paper is to offer a reflective account of the emergence of new marketing theory as seen through the lens of the Nordic School of Service.

The paper is based on documents and the authors' self‐lived history and current involvement (“management action research”).

Northern European scholars, especially from Finland and Sweden, have felt free to design their own theory, at the same time collaborating internationally. Contributions include an early alert to services and business‐to‐business (B2B) marketing being neglected; dissatisfaction with service quality; that the service economy is more than the service sector; and the insight that relationship marketing and many‐to‐many network marketing better represent service reality. A novel service logic abandoning the divisive goods/services, B2B/B2C (business‐to‐consumer), and supplier/customer categories, based on commonalities and interdependencies is arriving. Nordic School methodology is characterised by induction, case study research, and theory generation, to better address complexity and ambiguity in favour of validity and relevance. In the 2000s, the synthesis provided by service‐dominant (S‐D) logic, IBM's service science, and network and systems theory have inspired a lively international dialogue.

The hegemony of the marketing management of mass‐manufactured consumer goods was challenged when services entered the marketing agenda in the 1970s. During the 1980s and 1990s the differences been goods marketing and service marketing were explored and the understanding for relationships, networks and interaction developed. It gradually laid the ground for the integrated goods/services approach that is now the major challenge for service researchers and practitioners alike.

It is unfortunate if developments of marketing in the USA are perceived as a universal standard for marketing. By studying contributions from many cultures and nations in other countries the paper enhances the understanding of the diversity of marketing. This article presents such a case from Northern Europe.

The stand‐out works this year are a number of comprehensive general discographies. Before reviewing them in detail in Part Two, I would like to single out three of them here for special attention.

Presents a review on implementing finite element methods on supercomputers, workstations and PCs and gives main trends in hardware and software developments. An appendix included at the end of the paper presents a bibliography on the subjects retrospectively to 1985 and approximately 1,100 references are listed.

The purpose of this paper is to focus on a designed research methodology to distil existing research findings from an esrc/ahrc funded japan/uk network on location-based virtual reality experiences for children in order to generate new knowledge.

The structured co-production methodology was undertaken in three stages. These were: (1) a collaborative workshop which produced a series of collage narratives, (2) collaborating with a non-human entity in the form of a digital coded tool to reconfigure the workshop responses and mediate the hierarchy of roles, (3) the co-production of a zine as a collaborative reflection method, which shared via postal service enabled a dialogue and exchange of round Robin interventions by the network members.

The analysis of the data collected in this study highlighted five themes that could be used by other researchers on a wide range of projects. These were: (1) knowing through making, (2) the importance of process, (3) beyond linear representations, (4) agency of physical materials and (5) agency of digital code.

The context of the study being undertaken during the first phase of the global pandemic, revealed insight into a method of co-production that was undertaken under emergency remote working conditions. The knowledge generated from this can be applied to other research contexts such as working with researchers or participants across global borders without the need to travel.

The research provides an innovative rethinking of co-production methods in order to generate new knowledge from multidisciplinary and multimodal research.

Gives a bibliographical review of the error estimates and adaptive finite element methods from the theoretical as well as the application point of view. The bibliography at the end contains 2,177 references to papers, conference proceedings and theses/dissertations dealing with the subjects that were published in 1990‐2000.